A different agency idea, which started in 2005, inspired by the modus operandi of some London agencies and, why not say it, by the desire to offer something really innovative to clients... Custom creativity.
A statement of its own, which was new at the time, and is now a bit old-fashioned but still valid. An agency idea with a different method. A creata who likes the direct work; in the thick and thin, adjusting budgets and getting marketing into her head. Strange, isn't it? Yes, that's how it all started.
A work style with involvement and commitment... That personal touch in value creation, in strategic coherence, in aesthetics, in originality, in care. It's something very personal. Call it X, call it an imprint, a twist, a touch.
I could say that there are a lot of people, but I prefer to say that there is a creative vision with a multidisciplinary team. Professionals with the right talent at any given moment, experts in what each client needs. A totally tailor-made work, made to measure by the best.